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Custom Publishing Research

In the past year, there have been two significant studies done on the power of magazines and custom publishing. In November 2005, Roper Public Affairs completed a study with adult Americans 18 and over titled "The Role of Custom Publications in a Consumer's Life," and found that custom publications are the preferred source of information for consumers. Middletown Media's January 2006 study "Engaging the Ad-Supported Media," concludes that, as a medium, magazines engage consumers more than radio, internet and television. Click on the links to the left to see a high level summary of each of these studies. Or for more research on magazines and custom publishing, contact us today.

• 85% view custom publications as a preferred source of information because they provide targeted information
• 79% view companies that produces a custom magazine as believing in its product
• 69% after reading a custom magazine feel they know more about the company
• 65% view companies that produce a custom magazine as caring about its customers

For the complete, Roper study contact us today.

Middletown Media Studies— “Engaging the Ad Supported Media” (January 2006)

• Print more engaging than tv, radio, and web
• Amount of time spent with television and internet is greater than the amount of time spent with magazines
• Television and internet is treated by consumers often as “background media”
• When reading a magazine, consumers are focused and involved with the content

For the complete, Middletown study click here for a PDF.