SERVICES

7 reasons to outsource association/nonprofit member/donor publications to a custom publishing company

Our clients have told us they prefer to outsource the editorial, production and business aspects of their association magazines and interactive media solutions because:

1. Custom publishing is not their core competency, so our clients love working with a custom publishing company whose experts and veterans are passionate about the work—and about them.

2. They don't have to worry about hiring and keeping a top association magazine and Web staff, realizing that seasoned professionals ultimately feel more at home working in a custom publishing company.

3. The quality is better, with less hassle.

4. The association/nonprofit staff doesn’t lose control. It gains a partner that is completely dedicated to them with no other agenda than making the association’s print and interactive program successful.

5. Association publishers and executives can spend their time on core association issues without sacrificing the quality of the final magazine/Web product.

6. Our clients love being associated with award-winning magazines and websites that generate raves from the membership and increase revenue.

7. Associations/nonprofits get more bang for the buck and are surprised by how quickly and efficiently positive change and action takes place as a result of their custom publication, video or digital product.

If you are an association publisher or executive who wants to communicate with members in the most effective and engaging way, call us. Maybe we’ll assure you that you’re already doing it. Or maybe we’ll both agree that it’s time to rethink your custom publishing strategy.