SERVICES

Why do associations outsource their custom association magazines' publishing and websites?

Savvy association executives want to engage their members in the most powerful, targeted way possible. They want to retain all their members, make them proud to be part of their organization, capture new members or donors, and increase both their advertising and their membership revenue. Bottom line: They want their association magazines, video and digital communications to be No. 1 in their field. That's why they hire The Magazine Group to manage, coordinate and produce all or part of their custom publishing program. Industry statistics show that nine out of 10 magazines fail. At The Magazine Group, nine out of 10 magazines succeed—and succeed big, particularly with an online/interactive component. That's why we still work with the same clients we partnered with in our first year of business 27 years ago. And that's why we have won more than 475 national awards on behalf of our clients.