Audience
Each month, nearly 3.5 million readers turn to
Diabetes Forecast for the latest and best information on diabetes research and treatment, and for practical tips on day-to-day life with diabetes.
Challenge
Diabetes Forecast needed to rethink its covers to appeal to a broader consumer market.
Approach
The Magazine Group redesigned Diabetes Forecast and subsequently launched five ancillary publications: Taking Extra Care of Your Diabetes for CVS, Inner Strength for Rite Aid, Diabetes Forecast en Espanol (bilingual editorial), DOC News and Diabetes Forecast For Us.
Results
Newsstand circulation for Diabetes Forecast increased 300% in the first year, with ad pages continuing to increase.
Awards
- Ozzie Award - Gold Award for Best Table of Contents
- Ozzie Award - Silver Award for Best Table of Contents
- Ozzie Award - People's Choice Award Silver Award for Best Overall Design
- ASAE Gold Circle Awards - Trophy Award for Best Magazine; Certificate Award for Most Improved Magazine/Journal Directory/Buyer's Guide, Section B, Certificate
- SNAP Award - Silver Award for Cover Photography, 100,001 and Over Circulation
- SNAP Award - Silver Award for Magazines, Design Excellence 100,001 and Over Circulation
