SERVICES

Corporate Custom Magazines and Publishing Solutions

Warren Buffett once said that companies must differentiate or die. Custom publishing is one of the way companies validate what sets them apart. A recent Roper study proves that customers remain loyal to a company that sends them useful and engaging information in a magazine. Consumers might not be able to control the millions of corporate messages that inundate their lives, but they want to choose what they want and when they want it. It turns out that one of the most time-tested formats—custom magazines—remains one of the most innovative and fresh communication tools. Custom magazines reach out to customers, engage them on their own terms, and drive them to the Web for more actionable information. A recent Roper study confirms that consumers trust the information they receive in a custom magazine.

The Magazine Group is one of the country’s leading publishers of custom magazines. We use custom print and digital media solutions to help companies keep in touch regularly with their top customers, prospects, employees and other stakeholders. How closely in touch? Corporations who publish quality products validate their positions as thought leaders in their fields.

Our independence is strategic—a corporate client’s agenda is our only agenda. We customize our services by developing in-depth expertise across industries. We currently work with 70 corporations, associations and institutions and have won more than 475 awards on behalf of our clients.

The mantra at The Magazine Group is “quality.” Readers connect and engage with quality editorial, quality design and quality packaging — the halo effect: a quality customer experience. And that brings more results.

At The Magazine Group, we help clients engage their stakeholders with strong, inspiring and useful editorial that effectively controls the message and extends the corporate brand. Customers know the difference between editorial and advertorial, and we develop editorial products that ring true, branding the corporation as experts who understand the needs of their customers. The quality of design and packaging that we produce adds a level of trust to the brand and commitment to the company’s stakeholders.

It’s a fact that nine out of 10 magazines fail. It’s also a fact that nine out of 10 custom magazines produced by The Magazine Group succeed. That’s why we still work with clients who hired us in our first year of business 27 years ago.

But we don't rest on our laurels. We treat every client like our only client. Your mission is our mission. We are passionate about looking for new ways to help our clients and keep them in their No. 1 positions in the marketplace.