in this issue: industry buzz | monetize all your media | video interview | latest launches With today's explosion of new media, how do you satisfy your audience... and your bottom line? In this issue of Engage, we discuss strategic media integration and learn how to create packages that reach audiences across all platforms while generating revenue. Don't forget to check out the latest launches, and our video interview. If you get even one idea, we'd like to think Engage is worth reading (and now, watching)!
Attention music fans! In commemoration of Rolling Stone's 40th anniversary, the magazine has partnered with Macy's to create collector's edition t-shirts featuring iconic covers over the years, showcasing artists from The Beatles to Snoop Dogg. The purchase also includes a one-year subscription to the magazine. In other Rolling Stone news, the publication is launching its own music and gossip blog next month.
Would You Like Flip Flops With That? The Power of Incentives...
Gone are the days when the promise of a sweepstakes or contest was incentive enough to attract readers. Time-pressed customers want their freebies up front... glued to the front cover, that is! Read more about this expensive, yet effective, marketing technique that is helping some publications reach new readers.
Reaching Generation Y
Generation Y is changing all the rules of media marketing, particularly in reference to print/online integration. This age group has an unmatched desire for immediacy, convenience and authenticity. Click here to find out how two popular magazines are reaching and cashing in on this lucrative demographic.
Disclaimer: Access to some sites may require registration.
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Monetize All Your Media
Strategic Media Integration is a hot topic with organizations that want to reach audiences online, face-to-face and in print — and to make money in the process. It's also a hot topic with advertisers eager to reach those same audiences through a pre-packaged media buy.
According to Frank McGill, president of media consulting firm McGill & Partners, integrating all media platforms into a unified communications plan "offers a way to monetize both the Web and live events in the same way custom publications have been doing for years."
Why is it so important for organizations to get on board with media integration now? In an interview with TMG Online Video by The Magazine Group, Frank cites two key factors. First, media integration provides numerous options for meeting the varied information needs of key audience segments, reaching them "wherever they are." Second, Frank notes that in terms of advertising, "print is stable, which is good. But online is increasing 28% a year and the events area is growing as fast as online. There is tremendous opportunity for sponsorship and growth."
"The right starting point," Frank believes, "is alignment. The brand must clearly define its strategic mission and align its messaging for each segment." That can be a challenge, especially for organizations that have numerous segments, including members and volunteers, policymakers and industry partners. The effort, however, pays off. "When you achieve this alignment," Frank says, "everything else — content and media — flows easily, plus it creates substantial revenue opportunities for brands."
In fact, Frank notes that while developing strategy and sales tools to show off newly integrated processes and media packages isn't free, that cost is readily offset, often within a year. It's happening — faster and faster."
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Do you have an integrated media question or tip to share? We'd love to hear from you!
The latest magazines to hit newsstands...
A new bimonthly magazine for paralegals, Know will keep you in "the know... because KNOWlege is power!" Not only will the magazine profile top paralegals and provide expert advice, but it will also help paralegals balance their work, and their life.
Catered to business professionals living in Pittsburgh, Pa., and its surrounding areas, this magazine includes a wealth of useful information on maintaining a good balance between work and home. Past article topics include entertainment, home buying, and personal finance.
Now the Colorado IT community has a magazine of its very own. Published monthly, Rocky Mountain Tech Line will keep readers updated on the latest developments in the IT field as well as provide a directory of industry professionals and "a forum to exchange knowledge and ideas with experts and peers."
Are you looking for somewhere fun yet educational to take your kids this summer? This magazine provides valuable information on new exhibits and attractions at zoos and aquariums all over the world. Also expect articles on etiquette and how to plan for your outing.
Check out this custom media breakfast event, presented by American Business Media and Junta42, on July 16th in New York City. The program will be composed of a panel of marketers who will discuss their content marketing strategies using an array of platforms. Engage readers will receive a member rate when registering for the event.