in this issue: industry buzz | latest launches As 2007 draws to a close, we send our best wishes for 2008 to all of our readers. In an abbreviated December issue of Engage, we leave you with some industry news and new launches. Stay tuned for the upcoming January issue of Engage: "2008 Predictions," which will help you make informed decisions in the new year. If you get even one idea, we'd like to think Engage is worth reading. Happy New Year!
While some publishers may be feeling upcoming pressure to succeed in 2008, other magazines keep getting it right, issue after issue. This FOLIO: magazine article profiles three custom publications that have maximized their potential by creating strong customer connections—see what can be learned from their success.
Green... or Bust?
Potential paper price increases in 2008 has many in the publishing industry concerned about the trickle-down effect, particularly those who are using environmentally (green) printing practices. This article helps publishers learn how to navigate the price hikes, but still stay environmentally friendly.
To Blog, or Not to Blog
Is 2008 the year to consider adding blogging to your communication's mix? Check out this article from The New York Times. Hailed by some as "a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand," blogging has proved fruitful for many companies, while some organizations still have concerns.
Reviewing 2007's Launches
Approximately 650 new magazines were lauched throughout 2007, according to self-appointed Mr. Magazine, Samir Husni. Take a look at this MinOnline article which reviews the new publications of 2007—pay special attention to the 17 most notable launches of 2007. Separately, Mr. Magazine himself wraps up the 7 greatest magazine moments of 2007.
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The latest magazines to hit newsstands...
Want to keep your new year's resolution this year? Check out this new monthly magazine which has "invested huge amounts to bring together the greatest teachers of our lifetime."
"It's no longer enough just to experience the arts—we want to be part of their creation." And that is just what readers will do thanks to this new quarterly magazine, which seeks to explain the creative process while helping to discover new artists.
Looking to unleash your inner fashionista? This new quarterly publication "has simple projects, and provides step-by-step instructions and photographs that even novices to sewing and fashion can follow."