RESEARCH

> Roper Study
> Middletown Study

Roper Public Affairs— "Role of Custom Publications in Consumers’ Life" (November 2005)

• 85% view custom publications as a preferred source of information because they provide targeted information
• 79% view companies that produces a custom magazine as believing in its product
• 69% after reading a custom magazine feel they know more about the company
• 65% view companies that produce a custom magazine as caring about its customers

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