RESEARCH

> Roper Study
> Middletown Study

Middletown Media Studies— “Engaging the Ad Supported Media” (January 2006)

• Print more engaging than tv, radio, and web
• Amount of time spent with television and internet is greater than the amount of time spent with magazines
• Television and internet is treated by consumers often as “background media”
• When reading a magazine, consumers are focused and involved with the content

For the complete, Middletown study click here for a PDF.