SERVICES

Why publish an association magazine?

Magazines continue to be one of the most powerful, effective ways to engage an audience. In fact, an Ad Age column in 2007 labeled magazines "the next new thing." A recent Roper study concludes that people feel a stronger connection with an organization that sends them a magazine—more than communications received through the Web or a print ad.

People are inundated with messages and want to make their own choices. Magazines are a powerful technology because they connect with readers in an intimate, personal way, offering consumers the choice of when to read, what to read and where to read. They also remain viable as a perpetual ad.

Association magazines are also a proven way to drive association and nonprofit members/donors to the Web for more information and to directly interact with a community of people with common interests. That's why The Magazine Group has spent the last six years becoming one of the leaders in the print/Web connection. Our association magazines push people to the Web. Our websites push people to the association magazines. Together, they build strong, loyal communities that validate our clients as the thought leaders in their fields.